Aurora Essentials

Aurora Essentials

Aurora Essentials is an e-commerce concept built as an extension of the Aurora Retreat brand. It explores how the resort’s eco-luxury philosophy could continue beyond the stay offering thoughtfully designed essentials for everyday living.

Aurora Essentials is an e-commerce concept built as an extension of the Aurora Retreat brand. It explores how the resort’s eco-luxury philosophy could continue beyond the stay offering thoughtfully designed essentials for everyday living.

Project type

Concept Exploration

Project type

Concept Exploration

Project type

Concept Exploration

Role

Web & Brand Designer

Role

Web & Brand Designer

Role

Web & Brand Designer

Focus

UI/UX Design, Visual Direction, E-Commerce

Focus

UI/UX Design, Visual Direction, E-Commerce

Focus

UI/UX Design, Visual Direction, E-Commerce

blob_lejcmk.webp
blob_lejcmk.webp
blob_lejcmk.webp

Overview

Overview

This project focuses on creating a calm and welcoming online store that mirrors the warm, mindful feel of Aurora Retreat. The goal was to show how sustainable, everyday products could be presented in a way that feels elegant but approachable — where simplicity meets intention.

The Challenge

The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.

blob_xbdmlx.webp
blob_xbdmlx.webp
blob_xbdmlx.webp
blob_fckouy.webp
blob_fckouy.webp
blob_fckouy.webp
blob_m0izov.webp
blob_m0izov.webp
blob_m0izov.webp

Design Solution

Design Solution

The homepage combines calm visuals and clear structure to make browsing effortless. A soft neutral palette, natural photography, and clean typography create a warm, modern feel. Each section is designed to guide users smoothly — blending lifestyle storytelling with an easy shopping experience.

The homepage combines calm visuals and clear structure to make browsing effortless. A soft neutral palette, natural photography, and clean typography create a warm, modern feel. Each section is designed to guide users smoothly — blending lifestyle storytelling with an easy shopping experience.

Showcase

Key homepage sections include:

  • Hero Banner: Introduces the brand as “Thoughtful Essentials for Everyday Living,” supported by curated product visuals.

  • Shop by Category: Simplified layout for easy navigation through home, wellness, and lifestyle products.

  • Brand Story: Communicates sustainability and purpose through calm visuals and concise copy.

  • Community Favorites: Highlights best-sellers and lifestyle imagery to build trust.

  • Promotional Section: A gentle call-to-action balanced by warm photography and neutral design.

Showcase

Key homepage sections include:

  • Hero Banner: Introduces the brand as “Thoughtful Essentials for Everyday Living,” supported by curated product visuals.

  • Shop by Category: Simplified layout for easy navigation through home, wellness, and lifestyle products.

  • Brand Story: Communicates sustainability and purpose through calm visuals and concise copy.

  • Community Favorites: Highlights best-sellers and lifestyle imagery to build trust.

  • Promotional Section: A gentle call-to-action balanced by warm photography and neutral design.

blob_f1biny.webp
blob_f1biny.webp
blob_f1biny.webp
blob_yfbqnn.webp
blob_yfbqnn.webp
blob_yfbqnn.webp

Reflection

Reflection

Aurora Essentials allowed me to explore how a brand experience can extend from hospitality to retail. It’s about showing consistency — how design can make sustainability feel natural, relatable, and part of everyday life.

Aurora Essentials allowed me to explore how a brand experience can extend from hospitality to retail. It’s about showing consistency — how design can make sustainability feel natural, relatable, and part of everyday life.

“Simplicity is not about less. It’s about making room for what truly matters.”

“Simplicity is not about less. It’s about making room for what truly matters.”

blob_hdy0c0.webp
blob_hdy0c0.webp
blob_hdy0c0.webp