Aurora Essentials
Aurora Essentials
Aurora Essentials is an e-commerce concept built as an extension of the Aurora Retreat brand. It explores how the resort’s eco-luxury philosophy could continue beyond the stay — offering thoughtfully designed essentials for everyday living.
Aurora Essentials is an e-commerce concept built as an extension of the Aurora Retreat brand. It explores how the resort’s eco-luxury philosophy could continue beyond the stay — offering thoughtfully designed essentials for everyday living.
Project type
Concept Exploration
Project type
Concept Exploration
Project type
Concept Exploration
Role
Web & Brand Designer
Role
Web & Brand Designer
Role
Web & Brand Designer
Focus
UI/UX Design, Visual Direction, E-Commerce
Focus
UI/UX Design, Visual Direction, E-Commerce
Focus
UI/UX Design, Visual Direction, E-Commerce
Overview
Overview
This project focuses on creating a calm and welcoming online store that mirrors the warm, mindful feel of Aurora Retreat. The goal was to show how sustainable, everyday products could be presented in a way that feels elegant but approachable — where simplicity meets intention.
The Challenge
The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.
Design Solution
Design Solution
The homepage combines calm visuals and clear structure to make browsing effortless. A soft neutral palette, natural photography, and clean typography create a warm, modern feel. Each section is designed to guide users smoothly — blending lifestyle storytelling with an easy shopping experience.
The homepage combines calm visuals and clear structure to make browsing effortless. A soft neutral palette, natural photography, and clean typography create a warm, modern feel. Each section is designed to guide users smoothly — blending lifestyle storytelling with an easy shopping experience.
Showcase
Key homepage sections include:
Hero Banner: Introduces the brand as “Thoughtful Essentials for Everyday Living,” supported by curated product visuals.
Shop by Category: Simplified layout for easy navigation through home, wellness, and lifestyle products.
Brand Story: Communicates sustainability and purpose through calm visuals and concise copy.
Community Favorites: Highlights best-sellers and lifestyle imagery to build trust.
Promotional Section: A gentle call-to-action balanced by warm photography and neutral design.
Showcase
Key homepage sections include:
Hero Banner: Introduces the brand as “Thoughtful Essentials for Everyday Living,” supported by curated product visuals.
Shop by Category: Simplified layout for easy navigation through home, wellness, and lifestyle products.
Brand Story: Communicates sustainability and purpose through calm visuals and concise copy.
Community Favorites: Highlights best-sellers and lifestyle imagery to build trust.
Promotional Section: A gentle call-to-action balanced by warm photography and neutral design.
Reflection
Reflection
Aurora Essentials allowed me to explore how a brand experience can extend from hospitality to retail. It’s about showing consistency — how design can make sustainability feel natural, relatable, and part of everyday life.
Aurora Essentials allowed me to explore how a brand experience can extend from hospitality to retail. It’s about showing consistency — how design can make sustainability feel natural, relatable, and part of everyday life.
“Simplicity is not about less. It’s about making room for what truly matters.”
“Simplicity is not about less. It’s about making room for what truly matters.”
