Virgil x Nike
Virgil x Nike
This project reimagines Virgil Abloh’s “The Ten” collection in a digital format. The goal was to explore how his ideas about design, contrast, and typography could translate into an interactive experience. I wanted to capture the same balance of structure and freedom that made his work stand out.
This project reimagines Virgil Abloh’s “The Ten” collection in a digital format. The goal was to explore how his ideas about design, contrast, and typography could translate into an interactive experience. I wanted to capture the same balance of structure and freedom that made his work stand out.
Project type
Concept Exploration
Project type
Concept Exploration
Project type
Concept Exploration
Role
Digital Designer
Role
Digital Designer
Role
Digital Designer
Focus
UI/UX Design, Visual Identity, Art Direction
Focus
UI/UX Design, Visual Identity, Art Direction
Focus
UI/UX Design, Visual Identity, Art Direction
Work Details
Work Details
The Challenge
How can we bring the feeling of Virgil Abloh’s physical design world into a digital space? The concept was to design a microsite that feels like an extension of “The Ten”, using motion, layout, and typography to tell the story behind the collection in a modern, web-based way.
The Challenge
How can we bring the feeling of Virgil Abloh’s physical design world into a digital space? The concept was to design a microsite that feels like an extension of “The Ten”, using motion, layout, and typography to tell the story behind the collection in a modern, web-based way.
Design Solution
Design Solution
Approach
The visual direction is based on Abloh’s core design ideas: transparency, labeling, layering, and simplicity with a twist. I used strong typography, industrial-style layouts, and open white space to echo his mix of street culture and high fashion.
Approach
The visual direction is based on Abloh’s core design ideas: transparency, labeling, layering, and simplicity with a twist. I used strong typography, industrial-style layouts, and open white space to echo his mix of street culture and high fashion.
Design Elements
Typography: Clean, bold sans-serifs inspired by Off-White™’s graphic style.
Color Palette: Neutrals with pops of safety orange and black for contrast.
Layout: Grid-based structure with intentional breaks for visual tension.
Interaction: Smooth transitions and motion effects that bring life to the content without distraction.
Design Elements
Typography: Clean, bold sans-serifs inspired by Off-White™’s graphic style.
Color Palette: Neutrals with pops of safety orange and black for contrast.
Layout: Grid-based structure with intentional breaks for visual tension.
Interaction: Smooth transitions and motion effects that bring life to the content without distraction.
Moodboard inspiration
Moodboard inspiration
Reflection
Reflection
Working on this concept helped me think more deeply about how visual ideas can cross between physical and digital design. It reminded me that design is not just about style but about having a clear idea and message behind every choice. Abloh’s work showed that good design questions how things are made — and that mindset guided this project from start to finish.
Working on this concept helped me think more deeply about how visual ideas can cross between physical and digital design. It reminded me that design is not just about style but about having a clear idea and message behind every choice. Abloh’s work showed that good design questions how things are made — and that mindset guided this project from start to finish.
“You can do anything now. That’s the message.”
“You can do anything now. That’s the message.”
— Virgil Abloh
— Virgil Abloh
Disclaimer: This project is a student concept project created for educational purposes only. It is not affiliated with, endorsed by, or sponsored by Nike, Off-White, or any of their associated brands.
The Nike logo, brand name, and any related trademarks are the property of Nike, Inc. They are used here strictly for learning purposes to study branding, design principles, and aesthetics in a non-commercial context.
This project is an independent design exploration inspired by the design philosophy of Virgil Abloh and the industrial aesthetic seen in his collaborations. No official Nike assets, branding, or intellectual property were used beyond reference and study.
Disclaimer: This project is a student concept project created for educational purposes only. It is not affiliated with, endorsed by, or sponsored by Nike, Off-White, or any of their associated brands.
The Nike logo, brand name, and any related trademarks are the property of Nike, Inc. They are used here strictly for learning purposes to study branding, design principles, and aesthetics in a non-commercial context.
This project is an independent design exploration inspired by the design philosophy of Virgil Abloh and the industrial aesthetic seen in his collaborations. No official Nike assets, branding, or intellectual property were used beyond reference and study.
