ORA Capsule Retreat
ORA Capsule Retreat
A concept project imagining a digital presence for a new kind of eco-retreat — compact architectural capsules designed for travelers, families, and boutique resorts.
Project type
Concept Exploration
Project type
Concept Exploration
Project type
Concept Exploration
Role
Digital Designer
Role
Digital Designer
Role
Digital Designer
Focus
UI, UX, Systems, and Visual Design
Focus
UI, UX, Systems, and Visual Design
Focus
UI, UX, Systems, and Visual Design
Work Details
Work Details
Problem
ORA needed a website experience that could inspire travelers while making it easy to explore capsule options and book a stay. Many capsule retreat sites look beautiful but lack clarity, comparison tools, and intuitive booking flows. My goal was to create a website that blends emotion with function — letting visitors imagine their stay while making the booking process effortless."
Problem
ORA needed a website experience that could inspire travelers while making it easy to explore capsule options and book a stay. Many capsule retreat sites look beautiful but lack clarity, comparison tools, and intuitive booking flows. My goal was to create a website that blends emotion with function — letting visitors imagine their stay while making the booking process effortless."
Making the capsule lineup easy to understand
ORA has different capsule models, and each one fits different types of travelers. My goal was to help users quickly understand the differences without feeling confused or overwhelmed.
I designed clear capsule cards that show:
how many people each capsule fits
the size
key features
off-grid readiness
I also created image variations in different Southeast Asian landscapes so the capsules feel believable and flexible in many locations.
This makes it easier for users to choose the right capsule for their stay.
Making the capsule lineup easy to understand
ORA has different capsule models, and each one fits different types of travelers. My goal was to help users quickly understand the differences without feeling confused or overwhelmed.
I designed clear capsule cards that show:
how many people each capsule fits
the size
key features
off-grid readiness
I also created image variations in different Southeast Asian landscapes so the capsules feel believable and flexible in many locations.
This makes it easier for users to choose the right capsule for their stay.
Solution
Solution
Creating a simple 4-step booking flow
Most booking systems feel busy or complicated. For ORA, I wanted something that feels calm, guided, and straightforward, even for first-time users.
Creating a simple 4-step booking flow
Most booking systems feel busy or complicated. For ORA, I wanted something that feels calm, guided, and straightforward, even for first-time users.
The flow includes four clear steps:
Select your capsule
Choose your dates
Add guests + optional add-ons
Enter contact details
After that, a confirmation screen reassures the user that the team will follow up.
Each step shows only what the user needs at that moment, helping them stay focused and confident.
The flow includes four clear steps:
Select your capsule
Choose your dates
Add guests + optional add-ons
Enter contact details
After that, a confirmation screen reassures the user that the team will follow up.
Each step shows only what the user needs at that moment, helping them stay focused and confident.
Reflection
Reflection
Building a warm, nature-focused visual style
ORA is all about quiet spaces surrounded by nature.
The visuals needed to feel soft, warm, and peaceful.
I focused on:
natural light
warm interior wood tones
simple, clean layouts
images that show morning, dusk, lakes, forests, cliffs, and open views
The result is a website that feels relaxing and welcoming — matching the kind of experience ORA wants to offer.
Building a warm, nature-focused visual style
ORA is all about quiet spaces surrounded by nature.
The visuals needed to feel soft, warm, and peaceful.
I focused on:
natural light
warm interior wood tones
simple, clean layouts
images that show morning, dusk, lakes, forests, cliffs, and open views
The result is a website that feels relaxing and welcoming — matching the kind of experience ORA wants to offer.
