AI Prompt Challenge
AI Prompt Challenge
The first AI Prompt Competition in the ASEAN region.
A two-country digital platform designed for Straits Interactive to launch their flagship AI competition across Singapore and the Philippines built to drive registrations, attract sponsors, and establish credibility for a first-of-its-kind event.
A two-country digital platform designed for Straits Interactive to launch their flagship AI competition across Singapore and the Philippines built to drive registrations, attract sponsors, and establish credibility for a first-of-its-kind event.
Role
Web Design, UI/UX, Visual Identity
Role
Web Design, UI/UX, Visual Identity
Year
2024–2025
Year
2024–2025
Markets
Singapore, Philippines
Markets
Singapore, Philippines
The Challenge
The Challenge
Launch a national-level AI competition with no prior brand recognition, across two countries, targeting two distinct audiences, participants and sponsors on a single platform.
The site needed to convert cold traffic into registrations while simultaneously selling tiered sponsorship packages to enterprise brands. Trust had to be built fast.
The Challenge
The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.
Designing for two audiences on one page.
The landing page operates on parallel tracks: participants see eligibility, prizes, and bootcamp details, while sponsors see audience reach, package tiers, and brand visibility.
A geo-routing banner at the top instantly directs visitors to their country's site, reducing friction before the hero even loads.
The Challenge
The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.
Designed a tiered sponsorship comparison that helped closed sponsors without sales calls.
The Challenge
The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.
Key Design Decisions
Key Design Decisions
Credibility through density. 12 judges, past partner logos, winner videos, and event photography stack early in the scroll. Visitors see legitimacy before they're asked to commit.
Self-qualifying sponsorship tiers. A comparison table lets sponsors evaluate packages without a sales call — turning the page into a 24/7 sales tool.
Information without overwhelm. The Key Dates section uses neon-bordered cards to make logistics-heavy content feel premium rather than bureaucratic.
The Challenge
The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.
Outcome
Outcome
Successfully launched across Singapore and the Philippines, securing partnerships with MyRepublic, Omada, Rackspace, and SMU Academy. The platform became the central hub for registrations, sponsor onboarding, and event communications across both markets.
Successfully launched across Singapore and the Philippines, securing partnerships with MyRepublic, Omada, Rackspace, and SMU Academy. The platform became the central hub for registrations, sponsor onboarding, and event communications across both markets.
