Straits Interactive
Straits Interactive
In-house Web & Creative Designer
In-house Web & Creative Designer
Embedded web and marketing designer responsible for maintaining and evolving the digital presence of a leading data privacy and AI governance consultancy operating across Singapore, Malaysia, and the Philippines.
Role
Web Design, Landing Page Production, WordPress Implementation, Marketing Design
Role
Web Design, Landing Page Production, WordPress Implementation, Marketing Design
Type
In-house, Ongoing
Type
In-house, Ongoing
Tools
WordPress, Kubio, Custom Code, Figma, AI-assisted production
Tools
WordPress, Kubio, Custom Code, Figma, AI-assisted production
The Context
The Context
Straits Interactive operates across three markets with a broad portfolio of certifications, consultancy packages, and an AI platform. The website is the primary channel for course registrations and lead generation.
My role sits between design, marketing, and light front-end implementation on a live WordPress environment.
The Challenge
The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.
The Challenge
Legacy infrastructure, split platforms, and IT approval bottlenecks meant every improvement had to be shipped within existing constraints rather than built from scratch.
The Challenge
The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.
Designed a tiered sponsorship comparison that helped closed sponsors without sales calls.
The Challenge
The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.
What I Worked On
What I Worked On
Course Pages Built and maintained individual course pages with sticky sidebars, pricing and funding tables, accordion content, and regional registration form integration.
Landing Pages Designed the DPTM consultancy page with a process diagram, video testimonials, lead magnet CTA, and FAQ accordion.
Newsroom Built a press release archive with tabbed regional filtering across Singapore, Philippines, and Malaysia.
Site-wide Search Implemented search pulling from courses, blogs, media, and published pages.
Content Migration Migrated DPEX content into the main domain, resolving legacy URLs, redirects, and slug conflicts.
Marketing Assets Designed EDMs and campaign visuals supporting course launches across three markets.
The Challenge
The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.
Outcome
Outcome
Successfully launched across Singapore and the Philippines, securing partnerships with MyRepublic, Omada, Rackspace, and SMU Academy. The platform became the central hub for registrations, sponsor onboarding, and event communications across both markets.
Successfully launched across Singapore and the Philippines, securing partnerships with MyRepublic, Omada, Rackspace, and SMU Academy. The platform became the central hub for registrations, sponsor onboarding, and event communications across both markets.
